SEO does not start with complicated tools. A basic page check can be done yourself: a clear title, one main H1, a sensible URL, copy that matches the topic, and a mobile version that works properly. That does not replace real SEO work, but it does help avoid the most obvious mistakes. Search engines need […]
Not every business owner is ready to hire a copywriter straight away, and that is fine. To begin with, you can prepare simple, honest text in your own words: good website copy is not a literary competition, it is a clear answer to the client’s questions. A client does not come to a website to […]
Most customers open a website from their phone, so checking the mobile version is not an optional extra, it is a basic necessity. For a first check, no special tools are needed: just open the site as an ordinary customer would and follow the path through to an enquiry. A site can look great on […]
Oversized photos are one of the most common causes of a slow website. A phone camera can take a beautiful picture, but a 4-8 MB file has no place on an ordinary page. Upload images like that as they are, and the site will load slowly, especially on a phone. A photo straight from a […]
A contact form can look perfectly fine and still not work. The client clicks “Send”, sees a success message, and yet the e-mail never arrives, or it lands in spam, or the form simply refuses to submit from a phone. For a business that is a quietly damaging problem: the site is there, the advertising […]
You do not need to know how to code before ordering a website. But a few simple things, prepared in advance, speed up the work considerably, make the quote more accurate and help you avoid unnecessary back and forth. A good website does not start with buttons or colours. It starts with a clear picture: […]