Copy for a services page now takes a minute to write. That is true, and it is good news: small business owners used to put off filling their site for months, simply because they did not know where to start.
On 2 August 2026 the transparency rules of the European AI regulation started to apply. A week later a client asked me his first question about it: “Do I have to put something about AI on my website now, or will I be…
Putting a chatbot on a website takes five minutes these days: you pick a widget, copy the script, paste it before the closing tag. It works, it answers, it looks modern.
According to Bpifrance Le Lab, in January 2026 55 per cent of French small and medium-sized businesses were using generative AI. A year earlier the figure was 31 per cent.