On 2 August 2026 the transparency rules of the European AI regulation started to apply. A week later a client asked me his first question about it: “Do I have to put something about AI on my website now, or will I be…
Putting a chatbot on a website takes five minutes these days: you pick a widget, copy the script, paste it before the closing tag. It works, it answers, it looks modern.
According to Bpifrance Le Lab, in January 2026 55 per cent of French small and medium-sized businesses were using generative AI. A year earlier the figure was 31 per cent.
A cheap website is not automatically a bad one. Sometimes a business genuinely just needs a simple start: a few pages, contact details, a form, some basic information. The problem starts when a cheap site gets sold as a complete solution, while being built with no structure, no documentation, and no proper technical foundation. The […]
Launching a website is not a finish line. Once it goes live, the site keeps needing attention: it has to be paid for, updated, protected and kept fresh with content. Without planning for those costs in advance, a site can turn into an unpleasant surprise a few months down the line. A website is a […]
A contact form can look perfectly fine and still not work. The client clicks “Send”, sees a success message, and yet the e-mail never arrives, or it lands in spam, or the form simply refuses to submit from a phone. For a business that is a quietly damaging problem: the site is there, the advertising […]
You do not need to know how to code before ordering a website. But a few simple things, prepared in advance, speed up the work considerably, make the quote more accurate and help you avoid unnecessary back and forth. A good website does not start with buttons or colours. It starts with a clear picture: […]
CMS stands for Content Management System. In practical terms, it is the admin area of your site: the place where you edit pages, text, photos, menus, products, articles, forms and settings. For a small business owner, the CMS itself is not the interesting part. What matters is whether you will later be able to change […]
Short answer: for a local business, the real question is not choosing between a Google Business Profile and a website, but linking the two properly. The Google listing helps you show up quickly where the customer is already searching nearby: in search results, on the map, in the reviews panel, with call and directions buttons […]
A salon, a tradesperson, or a local service often gets customers through word of mouth, Google Maps, Instagram and local ads. But a website is still worth having: it gathers all the information in one place and builds trust; a good local site does not need to be big. A local service customer wants to […]