Booking instead of a phone call
The client picks a service, a stylist and a time on the site itself. If she would rather talk, WhatsApp and the phone number sit right there; on mobile all of it lives in a fixed bottom bar.
// Portfolio – Portugal
Persona Beauty Studio: a beauty salon website in Lisbon
A trilingual website for a beauty salon in Parque das Nações: online booking with individual stylists, transparent pricing and a landing page for every service line. Three days from brief to search engines.
Brief and context
The salon was preparing to open in Parque das Nações. There was no website and no photos of past work: bookings went through one stylist’s personal page on a third-party service. The salon needed a site that brings clients in from local search, on queries like “cabeleireiro Parque das Nações”, and takes them straight to booking.
Portuguese became the primary language, because that is how people look for a salon in Lisbon. English and Russian were added for the district’s international residents.
- 13 pages in each of the three languages: home, services hub and four service landing pages, pricing, about, contact, booking
- Booking with a named stylist, based on real service durations and the salon’s schedule
- A single “Services and pricing” section as the source of truth: a price changes in one place and updates everywhere
- A custom WordPress theme and 15 Elementor widgets instead of a pile of plugins
- GDPR compliance and Portuguese legal requirements
- Stylist accounts and a “salon manager” role: the client edits content without being able to break the site
What this project shows
Pricing in one place
The price list is built from a single admin section. Change a price once and it updates across every page and all three languages.
A page per service line
Hair, nails, massage and facial treatments each have their own landing page targeting their own set of queries, rather than one list on the home page.
Project screenshots
Click a thumbnail to open a larger image. The screenshots preserve the project as it was on the day this case was published.
Home pageTagline, booking and WhatsApp buttons above the fold
Four service linesCustom icons linking to the landing pages
Popular servicesCards with a “from” price and a photo
Tabbed price listPrices and durations from a single admin section
The teamBooking with a specific stylist
Hair landing pageService pricing on its own query cluster
Service descriptionsWhat the service includes, price and duration
Frequently asked questionsFAQPage markup for rich results
Online bookingService, stylist and time, with the schedule alongside
Mobile versionThree languages and a fixed “Call · WhatsApp · Book” bar
