Delettomilano: online luxury clothing store on PrestaShop

// Portfolio — Italy

Delettomilano: online luxury clothing store on PrestaShop

New fashion e-commerce on PrestaShop with Figma design, content pages, custom forms, payments, SEO settings and Core Web Vitals optimization.

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Task and context

The project was carried out for the market:Italy. This is important for the Zen Webmaster portfolio: the experience covers not only France, but also different countries, languages, payment scenarios, CMS and user expectations.

New fashion e-commerce on PrestaShop with Figma design, content pages, custom forms, payments, SEO settings and Core Web Vitals optimization.

Development of a new store on PrestaShop from scratch to replace the previous landing page on OpenCart (without transferring products/orders – only a new platform and new design), selection and installation of a theme for a fashion store
Full-width video in the main slider, responsive mobile version of the video
Layout of a series of content pages based on layouts from Figma: The Bespoke Journey, Italian Legacy, Behind the Craft, The Deletto Essence, The Artisanal Philosophy, Our Story, Made to Measure, Client Services (9 pages in total)
Implementation of 3 custom feedback forms (Appointment Request, Press Inquiries, Made to Measure) with integration into the PrestaShop messaging system, GDPR checkbox, later – transfer to AJAX submission and reCAPTCHA connection
Setting up payment systems, incl. improvement of the bank transfer payment module: linking a QR code/receipt to the order for confirmation by the administrator
Transferring a site from a dev subdomain to production
Core Web Vitals (LCP/INP/CLS) optimization: critical CSS, working with browser cache and Cloudflare, transferring videos to Vimeo
SEO: clean CNC URLs without numeric IDs, 301 redirects, structured data (Schema/Product, Organization) for rich results, robots.txt/indexing settings
Custom geolocation/region selection popup (IP detection, 30-day cookie, adaptive)
A number of regression bugfixes after optimizations (reviews, similar products, product pictures, tab layout disappeared)
General support for production and development environments

What does this case show?

International experience

The project is related to the market: Italy. In such tasks, the interface language, local user habits and careful technical implementation are important.

Technical base

The work was carried out on the platform: a new website on PrestaShop from scratch, Movic/Clima3 theme (previously the client only had a landing page on OpenCart – without transferring data, the design and store were built anew using layouts from Figma). The focus was on stability, support and the ability to develop the site further.

Practical result

The case is useful as an example of work in the format: technical support and development of an existing website (not our own development from scratch). This is not only the launch, but also maintenance, development or complex technical modifications.